iA


Featured Article

Graphic Literature

Graphic Literature

Bi-dimensional versions of classic literature

My written contribute to Malofiej18 Annual Publication, p. 50
Index Books, Spain 2011

In 1654, while publishing her novel Clélie (1), Madeleine de Scudéry also published a map she herself had created. Her ‘Carte du pays de Tendre’’ (fig.1) — a map of the Land of Tenderness — presents a multifaceted landscape: land, sea, a river, a lake, trees, some bridges and various cities. In her novel one of the female characters draws the map as a guide to “the land of tenderness”: it is the embodiment of narrative travel. That is to say, it visualizes the emotional journey of the story as a landscape. In this way ‘Carte de Tendre’ reveals a world of endearments. In its design, based on the romantic narrative, the external world gives expression to an inner landscape. To travel though this territory is to immerse oneself in a stream of personal as well as social psycho-geography. Emotions are shaped by the changing topography. Movement produces emotion and at the same time, emotion has movement. The Latin root of the term emotion, — which comes from emovere — is verb comprised of movere and ex, “out”. Therefore, the meaning of emotion is historically associated with “movement, migration, transference from one party to another”. The relationship between imaginary maps and the ability to comprehend the space as created by the art of cartography, with its spatial translation of emotional sequences, is therefore a function of narrative imagination. Read more


About Francesco Franchi

Art director for IL — Intelligence in lifestyle, Il Sole 24 ORE. Learn more

Latest Articles

Rare earths
IL 30 — Oltre le terre cinesi by Francesco Franchi and Alessandro Giberti Illustrations by Francesco Muzzi Beyond the Chinese lands — China and rare earths: a combination that seems unbreakable. In fact, China produces 97% of the precious elements of high-tech and brings its dominant position by opening and closing the valves in exports, [...] Read more – ‘Rare earths’.
Mountain bike for beginners
IL 30 — Ave Graziella piena di grasso by Francesco Franchi and Alessandro Giberti Illustrations by Francesco Muzzi Tips, tricks, advice and techniques for a basic mountain biking riding experience All the infographics are available in higher resolution on my Flickr Read more – ‘Mountain bike for beginners’.
Global retail theft
IL 29 — Ladri di lamette by Francesco Franchi and Elena Montobbio Illustrations by Francesco Muzzi How much are the world’s retailers losing to retail crime? Who is responsible for theft in stores? What kind of products are most at risk? What strategies are the world’s retailers adopting to fight shrink? Highlights: The cost of [...] Read more – ‘Global retail theft’.

All Articles